Yes, You ARE a Freakin' Genius

Color coded knowledge sign

Know yourself, know your business

That is what we need to remind ourselves of pretty regularly, especially when the business of business has gotten us down.  It was also a great reminder for me personally, when I ran across a cool, comprehensive marketing idea book online today.

The short free PDF includes all of the core points for a solid marketing plan, and is similar to what I review with clients when I work with them one-on-one. It is a fantastic guide for new entrepreneurs,  and a perfect review opportunity for current businesses and entrepreneurs.  The simple, clear framework makes it easy to identify, review and clarify what our business means to us, where its going and how to get what we want from it.

As I  mentioned in my last post, we all have creativity we express in different ways. To run a successful business based on your creative genius, its important to have some ideas and goals clear in your mind and on paper (or computer). By using a solid framework to map out those ideas, its much easier to stay on track to grow your vision and outreach, rather than flinging random marketing ideas like cow pies  to an audience that may not even be paying attention. Or they pay just  enough attention to deflect your half-assed marketing efforts, which they ultimately view as manure — but I digress.

I highly recommend you take a look at this marketing idea book and see how you can further explore your freakin’ genius. Do it! I dare ya…

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