Tag Archives: Personal Branding

Personal Branding makes you a Liar – The Tiger Woods Story

By Nick Armstrong | Published: December 23, 2009
What kind of company would want to hire someone they knew only 30% about? What kind of company would penalize you for having a complete, unabashed social media presence if you were a wizard at your profession? Why do we reward people who want to work for a company that only wants 30% of us?
Posted in Communication Ideas, Job Search Ideas | Also tagged , , , | 4 Comments

To Thine Own Brand Be True: A caution on the concept of Personal Branding

By Ron Marks | Published: September 3, 2009
I am sure that, as many of you are job seekers or are beginning your careers, you have by now - or will shortly - be given the advice to develop your “personal brand.” That very concept should give you pause. Let me share with you why.
Posted in Psychotic Guests | Also tagged , | 2 Comments
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